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    ani Karapetyan

     

    Growth Strategy & Business Development

    About me

    Cosmopolitan

    in soul and mind

    Armenian-Ukrainian, working from Berlin on international marketing and growth activities.

     

    Admire peacemakers and dreamers. Prefer International atmosphere and economic development projects that go with strategic visions and beautiful missions.

     

     

  • Education

    Dual masters:

    1. The University of Burgundy, MAISC - International Strategic Communications
    2. Odessa National University, IER International Economic Relations (graduated with honours) 

    languages

    Fluent: English, Russian, Ukrainian

     

    Basic: Armenian, French

     

    Ein bisschen German

      Business Productivity

       

      Familiar with various lead generation tools:

      YesWare | LinkedIn Sales Navigator | HubSpot Sales | Wunderlist | Basecamp | Highrise | JIRA | MailChimp | PipeDrive | Hunter | RocketReach | others

       

       

        creative skills

        Proficiency in Adobe Photoshop, Illustrator and Indesign

         

        Work samples >

      1. ANI KARAPETYAN

        Invovlment in one of the thematics:

        EU initiatives / tourism and nation branding / education development / decentralisation / revitalisation / startups / environment / creative entrepreneurship ...

        BUSINESS DEVELOPMENT

        Lead generation activities

        Networking for potential partnerships

        Investor presentations and pitching

        BUSINESS PLAN WRITING

        Marketing research and analytics -

        concept and strategy development

        CREATIVE PROJECT MANAGEMENT

        Coordination of PR and Marketing activities with designers, web developers, writers and video editors

      2. TECH STARTUPS

        GROWTH & MARKETING COMMUNICATIONS

        The recent 6 years:

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          • pitched to thousands of journalist, potential clients, partners;
          • produced numerous marketing materials (brochures, business cards, catalogues, presentations);
          • participated in the many website and mobile app launches;
          • achieved $1 mln seed investments within 1 year for a startup company
          • ...
           

          Find more details in my portfolio down below

           

        • ANI's portfolio

          growth and digital communications work samples

        • Public Sector

          COMMUNICATIONS FOR INTERNATIONAL ORGANISATIONS

          UPCOMING TENDERS

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          Cooperation for the upcoming EC tenders:

           

          - Assistance to communication and visibility activities for EU cooperation in Armenia EuropeAid/138880/DH/SER/AM 

           

          - Communication and visibility of EU assistance under the Annual Action Programme EuropeAid/139222/DH/SER/MD

           

          Open for more opportunities and ready to cooperate for tenders across the globe.

           

          Get in touch for cooperation

          EXPERIENCE

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          PR Communications for the European Instrument for Democracy and Human Rights (EIDHR).

           

          Strategy development and pitching for:

          • DG COMM: 'A Union that empowers'
          • EU Delegation in Ukraine: 'Communicating EU in Ukraine - DCFTA, Decentralisation, IDP issues due to the conflict in East of Ukraine'
          • EuropeAid in Moldova: Visibility and Communication for actions related to AA/DCFTA implementation in the framework of the EU-funded assistance programmes'
          • German Trade and Invest (GTAI)
        • References

          The word of mouth

          Val Chekalkin, COO

          At the early stage of the company’s development, we had a crucial need of a marketing manager that would effectively present the business idea and value propositions to investors, partners and clients. I am happy to work with Ani and can assert her successful participation and contributions to growing our business.

          Lena Dyatlova, Head of PR

          Ani's communicative skills always help to get in touch with the most valuable partners, media contacts. Her ability to constantly learn something new allows Ani be aware of the latest trends.

          Sanja Bjelica, Account Manager

          Ani successfully and independently managed her responsibilities in projects for the EU Delegation in Ukraine and DG DEVCO. Ani was also included in developing ideas and preparing pitches for DG COMM and national tourism boards in the CIS region. I warmly recommend Ani in the field of communication and project management.

        • And Let's get connected

          Email

          Twitter

          LinkedIn